The <TITLE> and <META NAME="DESCRIPTION"> tags/ are the two items your customer sees first in a search engine's results.

Your PROSPECTS will glance at your title and description, and whether they realize it or not, they're scrutinizing it for professionalism.

You need to spend as much time developing an outstanding title and description as you did in determining your keywords.

Try NOT to use the Name of your Business as the <Title>
If the business is relevant and keyword rich than by all means use it.

Look at these two examples of titles/descriptions. If you were presented with these two websites, which one would you visit first?

1. !!A Website Design, the Website Design experts - Website design, graphics, design, graphics design, website designer, Website Designer, design experts.
   
   
2. Websites Designed Within One Week!! - Website design with a personal touch, something that the larger website design firms just can't offer. Let our website design experts create your website and get it up and running within one week, or you owe us nothing!
   

Both would score high on a search engine based on the keyword phrase, "website design." But choice #2 has, by far, the most effective title and description.

Your website title may be the only thing that determines if the person will visit your site or not, and it *MUST* be compelling!


Think of Your Title and Description as an Advertising Campaign

Effective advertising campaigns should solve a problem quickly for a reasonable amount of money and make the reader curious to learn more. Keep this strategy in mind with your website advertisement.

Try to BEGIN your title (and description) with your keyword phrase!

Analyzing your page description and title. Consider these questions:

1. Is your title/description compelling?
   
   
2. Is it interesting?
   
   
3. Will it make someone curious to learn more?
   
   
4. Would I read it & want to visit the site?
   
   
5. Does it include time and money?
   
   
6. Does it solve a problem?
   
   
7. Does it suggest solving a problem quickly?
   
   
8. Does it show a price? (only if very effective)
   
   
   

The <TITLE> tag is the most important HTML tag or element of your website.

Your <title> tag must be the *first* tag on your page! Take time to view your source code on the Web. If your <title> tag isn't listed first, you need to move it first, followed by the description and keyword META tags.

Why? Because all search engines consider the keywords in this tag and give those keywords a lot of importance in their ranking system. Many engines use this tag as the title of your site in their search results, which means it must be effective.

When you run a search at an engine, you see two elements--the site title and the site description.

The <TITLE> tag is even more important than the description because it's used by so many of the engines exactly as it appears on your page. The site description you offer will be used by some search engines but not by others.
Begin your title/description tags with your keyword phrase!

Beginning with your title/description and to create effectiveness at the same time is not always easy!

To reduce this problem with improving a keyword's "prominence."

When writing titles, remember these points:

1. A longer title is more effective - to persuade and lure the reader, catches the readers eye quickly and time to hook the reader.
   
   NOTE: In AltaVista, top ranking pages most commonly have short <TITLE> tags that include just 3 to 5 total words, and only include one occurrence of the keyword. Having the keyword at the front of the title tag is the most helpful.
   
   
2. People don't "read" text, they simply "recognize" words - by looking at the tops of the words. Use this to your advantage by starting your sentences with just one capital letter and then lowercase letters. Your title will be easier to recognize and read
   
   
3. Don't write in all caps. On the Net, it's considered SHOUTING & very poor form. Plus, words in all caps aren't easy to read.
   
   
4. Always keep your most important keyword or phrase near the beginning of the title, hopefully the FIRST words in the title. (I know I'm repeating myself, but it's extremely important.)
   
   
5. Don't overdo your use of keywords!
   
6. Your <title> tag must be the FIRST tag on your page.
   
7. Don't use a listing of your keywords as your <title>.
   
   Make your <title> a selling point to lure viewers to your website.
   
   
8. Whenever possible, try beginning your title tag with a letter that's at the beginning of the alphabet. Some engines seem to give a slight boost to web pages with titles that begin with an early letter of the alphabet.
   
   NOTES:
   

Optimize each doorway page for 1-2 keywords only for best results
While We're on the Subject of "Effectiveness," Don't Forget to Use Natural Sounding Paragraphs

Pages that appear to naturally integrate keywords into the content of the page often rank better on some of the search engines. So, repeat the keyword, but keep it spaced apart, and do so naturally in the course of a sentence/paragraph.

Again, your website is your "store window," and you must maintain a professional image. Yes, it's crucial to your website and business to get ranked high in the search engine placement. But once you get your customers to your site, if they don't see a professionally designed and maintained site, they won't stick around.

For people to feel comfortable purchasing anything through your website, you have to establish a level of trust between your customers and your website/business. A website that simply tosses in keyword after keyword with no consideration for professionalism may get you to their site, but you won't be anxious to buy from them without that level of trust having been established. A professionally presented website is the first step toward building that trust.

More useful information on the pages listed below:

Creating Keywords

How to Use Keywords

Doorway Pages

Now that you have created your keywords and doorway pages your
next step will be to submit to the major Search Engines only.
I suggest when submitting that you work with the appropriate tools.
Review the wealth of information and download a 30 day FREE trial
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